For HVAC, plumbing, electrical and roofing businesses
Your website, calls and leads in one place. Built before you pay.
See your new website before you pay. Then we run it for you.
What's included:
- Built so Google and AI assistants can read it.
- Keep your number. Calls you miss are greeted in your business name and sent to you.
- Every missed call and quote request in one inbox.
From $149 a month. No setup fee. Cancel anytime.
Got our email? Continue with your Client ID
Work slips through the cracks
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Missed calls go to a competitor
Most callers won't leave a voicemail. They call the next shop.
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Leads land in five places
Texts, voicemail, email, a form, a note. Something gets lost.
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A site you can't change
Old hours, an old number, and nowhere to ask for a quote.
Be found. Keep every lead. Run it from one place.
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Missed calls and quote requests, in one inbox
Keep your number. Calls you miss are greeted in your business name and sent to you.
- One inbox for missed calls and quote requests
- An email alert for every new lead
- Track each job from new to won
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Your website, built before you pay
Built for your trade from what's public about your business. You see it first.
- A page for each main service
- Your reviews, tap-to-call and a quote form
- Change words, hours and photos yourself
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Found on Google and in AI answers
Set up so Google and AI assistants can read what you do and where you work.
- A page for each service and area
- Help setting up your Google profile
- Fast pages that work on any phone
A call at 9 pm, and what happens next
- You miss the call. It forwards to your Fornax line.
- The caller hears your business name. A short greeting, then the call is done.
- The lead lands in your inbox, with the number and the time. You get an alert.
- You call back in the morning, from one list.
Riverbend Plumbing
Lead inbox
| Name | Needs | Via | Received | Status |
|---|---|---|---|---|
| J. Alvarez | Water heater replacement | Form | 8:12 am | New |
| P. Nguyen | Kitchen drain clog | Call | Yesterday | Called back |
| S. Brooks | Leak inspection | Missed call | Mon | New |
| R. Castillo | Tankless quote | Form | Mon | Quoted |
See it before you pay
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Step 1: We build your preview
Your new site and a look at your dashboard.
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Step 2: You look, then decide
Take your time. Nothing is charged before checkout.
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Step 3: Check out and go live
Your site goes live right after you pay.
Four sample sites, built the way we build yours
Fictional business Fictional businesses. See all four, with notes
A founder you can reach
Tyler Cohen runs Fornax. He grew up in his dad's contracting business. He reads every reply.
support@fornaxopsuites.com We reply within 1 business day
About FornaxStraight answers
What does Fornax cost?
Solo starts at $149 a month and Crew at $299. Pay yearly and get 12 months for the price of 10. Site only, paid once, starts at $799. No setup fee. Every price and term is on the Pricing page.
Is there a free trial?
No. We build your actual site first, and you pay only if you want it.
Is there a long-term commitment?
No. Cancel Managed anytime and your plan ends that day. Your domain stays yours, and you can export your data for 90 days after you leave.
Do you guarantee leads?
No. We don't promise a number of leads. What comes in depends on your market. We build your site so it can be found, catch the calls you miss, and put every request in one inbox.
See it with your business in it.
We email you a preview of your new site. You pay only if you want it.